Four steps for schools to jump start their social media recruitment

Social media can be a powerful tool for K-12 HR and recruitment teams to attract talent to your organization. For example, LinkedIn, a platform where a lot of us turn for updates on trends in innovative workplace practices, can also be where a candidate starts their search for a new position. Communicating what makes your organization unique through posts on a platform like Linkedin can give prospective candidates a glimpse into your team culture and eventually attract them to apply.

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So how can you jump start your organization’s social media recruitment initiatives?

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It’s important to set yourself up for success by starting with the big picture and then establishing clear goals. The big picture could look like this: “We want to engage with our community and communicate our employee value proposition through informative posts.” In Nimble’s April 2023 webinar, Leveraging Social Media in K-12 Recruitment, panelists recommended starting your social media marketing with these steps:

1. Establish a content or editorial calendar and map out key dates

• Key school-year dates: Start of school, school-year breaks, end of school, etc.
• Education-industry significant celebrations: National school counseling week, mental health awareness month, teacher appreciation week, etc. 

2. Confirm your content pillars and plan your marketing campaign themes

• Content pillars can include focuses on recruitment, organizational cultural moments, organizational awareness, and community engagement.

3. Tie your marketing campaigns to your recruitment strategy

• Focus paid postings toward hard-to-fill positions.
• Create campaigns that bridge education-industry significant celebrations and the open roles you’re hiring for. For example, during teacher appreciation week, create content that highlights a stellar teacher within your district and provide the link to apply to your teacher talent  pool at the end of your post. 
• Test and learn more about what content your audience responds most positively to. For example, if you have a post with a high number of engagement stats, replicate that post with expanded content.

4. Create a process for tracking your progress through regular metric measurements

• Determine what measures are applicable to your success (impressions, clicks on your post, shares, comments, etc.) 
• Document your metrics regularly (at campaign completion, weekly, etc.) within your content and/or editorial calendar.

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‍Nimble is here to support your social media marketing efforts. Our K-12 applicant tracking system is designed to help you attract more candidates with: our seamless integrations with social media for both central office recruiters and school-based hiring managers, our two-way integrations and one-click apply integrations on major national jobs boards, and our user-friendly and mobile-friendly application process. We’d love to be a thought partner as you put your social media marketing plan into place — if you’re interested in finding out more about our product or the content/editorial calendar templates we shared during our webinar, fill out the form below.

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