Social media can be a powerful tool for K-12 HR and recruitment teams to attract talent to your organization. For example, LinkedIn, a platform where a lot of us turn for updates on trends in innovative workplace practices, can also be where a candidate starts their search for a new position. Communicating what makes your organization unique through posts on a platform like Linkedin can give prospective candidates a glimpse into your team culture and eventually attract them to apply.
It’s important to set yourself up for success by starting with the big picture and then establishing clear goals. The big picture could look like this: “We want to engage with our community and communicate our employee value proposition through informative posts.” In Nimble’s April 2023 webinar, Leveraging Social Media in K-12 Recruitment, panelists recommended starting your social media marketing with these steps:
1. Establish a content or editorial calendar and map out key dates
2. Confirm your content pillars and plan your marketing campaign themes
3. Tie your marketing campaigns to your recruitment strategy
4. Create a process for tracking your progress through regular metric measurements
Nimble is here to support your social media marketing efforts. Our K-12 applicant tracking system is designed to help you attract more candidates with: our seamless integrations with social media for both central office recruiters and school-based hiring managers, our two-way integrations and one-click apply integrations on major national jobs boards, and our user-friendly and mobile-friendly application process. We’d love to be a thought partner as you put your social media marketing plan into place — if you’re interested in finding out more about our product or the content/editorial calendar templates we shared during our webinar, fill out the form below.